Gamefam believes its creative media business will lead the way to the metaverse. It has partnered with top companies including Mattel, Disney, Paramount, Wildbrain, Sony, and Ubisoft to develop custom branded experiences that deliver more reach and engagement than any traditional media channel, including TV.
The company has more than 6.5 million unique daily users in the U.S. Gamefam has helped creators raise game revenue, incorporate best-in-class analytics and live ops practices, and brought staffing, marketing, brand partnership, and advertising opportunities. Gamefam provides creators with tools, resources and processes to manage their games more effectively so creators can focus on big creative ideas, Ferencz said. These platforms like Roblox are giving these creators the tools to chase their own dreams and some of them will inevitably come up with things that are going to change the world of gaming and entertainment, as we know it.”
That is going to lead to incredible ideas and to humongous franchises. “I think everybody sees that you cannot deny the creative force of hundreds of thousands of citizen creators, bedroom developers, making content out of passion. “I think that it’s going to be an incredible growth segment for the video game industry at large,” Ferencz said. Konvoy and Play Ventures led the round, with participation from Makers Fund, Bessemer Venture Partners, and Galaxy Interactive.
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